Another goal when coordinating media relations for a college is to position its professors as experts in their field.
One example of this is the article placed in ICON magazine, the official publication of the American Society of Interior Design (ASID). I coordinated with the writer to interview both the current chair of the interior design department and former dean of the school of building arts, both of whom could give strong quotes on the future of interior design education.
The result was multiple statements being used in the feature, as well as the writer herself expressing personal interest in the colleges online interior design masters program. We followed up by sending admissions material and giving her a tour of the Atlanta campus.
