Wall Street Journal

Everyone knows the Wall Street Journal - it is a great publication for any company to have media placement. A reporter for the real estate section was writing about real estate in the low country (South Carolina and Georgia). I was able to help him develop a side bar on the colleges "Alumni Design Show House" project. The sidebar included a photograph, statistics on the college and quotes from administration.

Jacksonville Magzine

As mentioned in this post, a major goal in media relations is to raise your spokespersons as experts in their field.

Another example of this concept in action is the above article in Jacksonville Magazine. They were looking for tips on home design concepts that will allow residents accessibility when they age. I connected the editor with an architecture professor. This professor had focused his work on designing public and private buildings to be accessible to all. The editor liked the professors ideas and asked him to write the article.

ICON Magazine

Another goal when coordinating media relations for a college is to position its professors as experts in their field.

One example of this is the article placed in ICON magazine, the official publication of the American Society of Interior Design (ASID). I coordinated with the writer to interview both the current chair of the interior design department and former dean of the school of building arts, both of whom could give strong quotes on the future of interior design education.

The result was multiple statements being used in the feature, as well as the writer herself expressing personal interest in the colleges online interior design masters program. We followed up by sending admissions material and giving her a tour of the Atlanta campus.